Marketing Must-Haves for New Authors - video

Books don't sell themselves, says author Carolyn Howard-Johnson, who shares marketing strategies for new writers. What's needed: a good query letter that reveals something about you, the author, whether you've been published or not. Describe what you've gained from experiences, like conferences, classes and details that reveal your interest and ability to promote your work in the future. Authors have to market their work, so be prepared to invest in a media kit and marketing basics. Branding, she says, is everything.