Marketing Children's Books - video

A holistic use of text, images and themes around topics like bullying, acceptance, tolerance and self-esteem helped author and illustrator Kathryn Otoshi redefine how she marketed children's books. Integrating such themes allowed her to expand from a target market of age 3-7 up to 9th grade. Otoshi adapts readings according to her audience, delving into her filmmaking background and decision-making around text, image and meaning for high schoolers. Communities have since rallied around the books, given the inspirational nature and effect on kids.
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    Your information was definitely inspiring. I love that level where children are the "target" audience. Colors are a PLUS especially when it comes to children's books. Colors and plenty pictures are a plus! Audience identification is a positive mixture for success! It's KEY to market your book to the audience it fits. Oh! I love this resourceful comment. Thank you.
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    Thank you so much Kathryn. I really enjoyed listening about your inspirational children's books. As my book "Why Can't I Be Like Her?" is currently in the process of being published. I too am really interested in inspirational writing for children. I look forward to looking up your books also for my own children. They sound great!
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    Thank you for your informative thoughts
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    Thank you very much for the good, informative presentation, love the video, too. Excellent ideas. thanks, Gabriella
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    Good advice and well done

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