Niche Appeal: Catering to the Weird - video

Seth Godin, bestselling author, blogger, and marketing expert, discusses the importance of staying true the vision for your book even if it isn't what traditional publishers want. He reminds us to know our audience, know our vision, make sure we are original. Forget trying to reach mass markets that the traditional publishers want ... reach for YOUR target audience. You do this with originality.
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    Sometimes its more important to stay true to the vision, knowing full well that perhaps the audience as far as purchasing your book is less important than staying true to the vision. In my case, I feel that the audience will take care of itself. The reason being my book will be and already is interesting!
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    Unable to view or hear.
  • Former Member
    Former Member
    Hi Belle -- I'm sorry you couldn't view the content. I'll email you and see if we can figure it out. -- Suzette (ALC director)
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    Thanks! You just told me that I am "catering to the Weird" with my book The Second Coming of Jesus -- Think Again (A Call to Biblical Theology). It should be a blast. That's my prayer and expectation.
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    Excellent. Thank you Seth - for your honesty - about people being honest to their potential, instead of trying to fit in where we do not belong.

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