Branding Your Writing Concept - podcast

Steve Schiffman, professional speaker and author of more than sixty books, talks about the challenges of drawing attention to your book and how to overcome those challenges. He says that to be a successful author, you must learn to promote yourself, be insightful, and break the rules—be innovative in your approach. Branding your books is one way to make them stand out from the competition and be recognizable to readers. The brand identification of his books has lead to their overall success. Click...