By the Numbers: The Necessity of Book Marketing - video

Marketing your book is necessary if you expect commercial success. But doing it right means finding the right marketing mix to reach the widest audience. In this interview, Shelley Rogers Landes, former marketing manager at Author Solutions, discusses how to put together integrated book marketing campaigns to promote your book. She explains that literary marketing has four main components. The first component is publicity, which is when you push out your message. Through publicity, you try to get...