Founder of www.buildbookbuzz.com, Sandra Beckwith, shares first steps to getting started with book promotion. There are two things she recommends above all else. First, start by learning as much as you possibly can about book marketing. Look for courses, newsletters, blogs, and more before your book is even done. Beckwith walks us through some of the many, many resources available to authors as they begin book promotion. Next, you need to know your book’s target audience. If you limit your audience, you may sell more books than if your audience is broad. Listen to the clip below to find out more!