Marketing For Follow-Up Success - podcast

Author P.J. Hoover discusses ways to keep the momentum up after a book's success with marketing efforts. “Part of being an author is writing books and part of being an author is being able to continue writing books,” says Hoover. In this clip, Hoover talks about best practices for marketing series, specifically to young adults. Do you know how your targeted demographic interacts online? Do you know how they interact with printed marketing materials? Listen to the clip below to learn some of...