Writing Content for Marketing - video

Sam Slaughter, VP of Content at Contently.com, discusses how to write for your marketing. “We encourage authors not to think of writing for brands as different from writing for publishers. They should think of it as exactly the same thing,” he says. Marketers are looking for authentic voices that are effective because their work doesn’t sound like marketing. Slaughter talks about things to avoid when writing content and things to keep in mind. He also talks about whether it’s helpful to be a generalist...