Confused about how to do book marketing? Keith Ogorek, President of the Author Learning Center, provides a simple way to build a marketing plan that will take some of the mystery out of the process. Any good, integrated marketing campaign has four key activities:
PublicityOnlineEventsMulti-media
The acronym, POEM, is an easy way to remember what you need to do and provides an effective strategy for marketing your book.
Here are the handouts referenced in the session:ALC-POEM Method Handout.pdfALC-POEM Method White Paper.pdf
About the Presenter:As an industry thought leader, Keith Ogorek has helped drive a number of significant innovations in the self-publishing industry and is featured in the book, 'Innovation--How Innovators Think, Act and Change Our World'. He has helped launch and operate supported self-publishing imprints for traditional publishers and Fuzeframe, which identifies and options self-published books for development in Hollywood. He has authored three books and is working on a fourth, and has written a number of helpful white papers including the popular '4 Paths to Publishing' and 'Three Phases of an Effective Book Marketing Campaign'. You will also find him speaking at leading industry events such as GenreLA, The Singapore Writer’s Festival, Havana Book Fair and the Florida Writers Conference. In addition, he is a regular webinar presenter for The Author Learning Center.
thanks I'm new to all of this and appreciate the help!
Glad this was helpful to you. This is exactly why we created the Author Learning Center.