The 3 Phases of Effective Book Marketing

You’ve done the hard work of writing. Now it’s time to market your title to potential readers.

For many authors, marketing is a mystery and creates some unique challenges. Unlock that mystery by joining us for this recorded session where ALC President Keith Ogorek presents the three phases of an effective book marketing campaign. You will learn the crucial questions to ask as you build your marketing plan and craft an action plan to help you connect with potential readers. In this session, Keith will cover the following topics and more:

• Developing an audience profile
• Creating the right title and subtitle, which is one of the first marketing decisions you’ll make
• Using social media and mailing lists to cultivate a reader base
• Planning events to celebrate the publication of your book
• Plus, other important elements of an integrated book marketing campaign

Here is the handout referenced in the session:
ALC Handout_3 Phases of Marketing_Ogorek.pdf

About the Presenter:
As an industry thought leader, Keith has helped drive a number of significant innovations in the self-publishing industry and is featured in the book, 'Innovation--How Innovators Think, Act and Change Our World'. He has helped launch and operate supported self-publishing imprints for traditional publishers and Fuzeframe, which identifies and options self-published books for development in Hollywood. Keith has authored several books and has written a number of helpful white papers including ‘The POEM Method of Book Marketing’, the '4 Paths to Publishing' and 'Three Phases of an Effective Book Marketing Campaign'. You will also find him speaking at leading industry events such as Singapore Writer’s Festival, The Havana Book Fair, GenreLA, and California Creative Writers Conference, just to name a few. In addition, he is a regular webinar presenter for The Author Learning Center.