How Storytelling Can Be Used in Content Marketing to Promote Books

Writing and plot principles don’t solely belong on the pages of an author’s manuscript. After an author has done the hard work of creating a manuscript, the work of storytelling isn’t done. Now, an author needs to tell his or her own story to sell the book. Not only in a broad way, but each post, press release, and piece of marketing content needs to draw the reader further into the author’s story. Who, though, is more qualified than an author to market through story? Erik Deckers, Author and...