Advice for Improving Your Book Rankings on Sites Like Amazon

To make your book discoverable on platforms such as Amazon, it's important to understand how these search engines work. Take advantage of Amazon's highly specific categorization to improve your rankings, says book marketing expert and author Desiree Duffy. There are many layers of categories, and books can be sorted by specific topics that will help you get to your core audience more easily. Also make sure the description, keywords, and metadata associated with your book reflect the category and...