Research

Jay Ehret, founder of The Marketing Spot, describes why authors are more than writers—they are also business owners. He talks about what this means in terms of branding...

What is the secret to sales success? Jay Bonansinga, co-author of the novels based on the The Walking Dead comic series, discusses what to do to write a book that...

What is the secret to sales success? Jay Bonansinga, co-author of the novels based on the The Walking Dead comic series, discusses what to do to write a book that...

Marketability and trends in publishing go hand in hand. That is not always the case in other markets, such as the film industry. Literary manager Eddie Gamarra discusses...

Marketability and trends in publishing go hand in hand. That is not always the case in other markets, such as the film industry. Literary manager Eddie Gamarra discusses...