Book Trailers

A book trailer can be a powerful tool for you and your marketing plan. Adapted from the term movie trailer , a book trailer is a short promotional video distributed...

Once, trailers were reserved for feature films. No more. These days, the enterprising author’s toolkit includes short, powerful videos that serve as fantastic marketing...

Book marketing falls squarely on the author these days. As you move into this new role, one key to success is determining what you can do yourself and what you should...

Author P.J. Hoover discusses how she created and utilized book trailers in her marketing efforts. Hoover’s process starts with the text she’s going to use for the...

Author P.J. Hoover discusses how she created and utilized book trailers in her marketing efforts. Hoover’s process starts with the text she’s going to use for the...