Online

You've probably already discovered how difficult capturing a potential reader's attention online can be. Driving traffic to your web site is quite a challenge. Internet...

Authors today cannot escape the need to leverage social media in building a following and marketing their books. Whether you use Facebook, Twitter, Goodreads, or some...

Authors today cannot escape the need to leverage social media in building a following and marketing their books. Whether you use Facebook, Twitter, Goodreads, or some...

You are publishing a book and are working on a marketing plan to ensure your book reaches readers. As you develop your marketing plan, you might wonder if digital marketing...

Social media has exploded in popularity over the years. But when it comes to book marketing, is it really worth the effort? In this interview, marketing expert Shelley...