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Author Daylle Deanna Schwartz discusses the success she had when using a video as a marketing tool for her book and how she leveraged her first video to generate publicity...

Author Daylle Deanna Schwartz discusses the success she had when using a video as a marketing tool for her book and how she leveraged her first video to generate publicity...

Jay Ehret, founder of The Marketing Spot, discusses whether or not you should integrate your social and traditional marketing efforts. He says it is based on your audience...

Jay Ehret, founder of The Marketing Spot, discusses whether or not you should integrate your social and traditional marketing efforts. He says it is based on your audience...

Marketing is now largely the responsibility of the author. Author Michael Harvey shares his thoughts on the value of the Internet for marketing and the changing role...