Managing Publicity for an Independently Published Book - video

Authors who are serious about making an impact should invest in a professionally-designed cover and a publicist, says author Peggy Kelly. These elements elevate product quality and can take your book places it wouldn't otherwise go. For Kelly, results included an endorsement by Khaled Hosseini, author of "The Kite Runner" and a virtual tour that generated reviews and interviews. Authors may have the ability to manage publicity for independent books, but leaning on expert specialists is advised.