Making the Best Use of Press Releases - video

Wondering how to best use press releases? Laura Rossi Totten, founder of Laura Rossi Public Relations, advises that authors think more broadly about publicity and instead focus on press kits, which outline the "who, what, why, where" of you and your book to secure media visibility and reviews. All authors need press kits, whether they are self publishing or working with boutique or big New York publishers. Crucial pieces to include: a bio and author photo to illustrate your expertise. The press release should contain succinct information about the book's narrative and basic publishing details that facilitate an editor's review. Also include contect information and social media handles--easy ways for the media to find you, along with compelling points about why your book is a standout.