Press Releases: An Essential Publicity Tool for Authors

This webinar goes over a professional press release and why it is important to authors. Freelance publicist and communications pro Lindsey Gobel discusses how to create a press release and how to adhere to the strict writing guidelines required. Authors see examples of press releases and learn about the specific parts that make up a press release, including a professional author bio. Next, she discusses how authors can use the press release as an essential marketing tool and in media relations...