Publicity Campaigns

Working with a Literary Publicist

This webinar with freelance publicist and communications professional Lindsey Gobel reviews what an author can expect from working with a literary publicist, as well...
- Lindsey Gobel
The Advantages of Smaller Media Outlets in Garnering Attention for First-Time Authors

Garnering media attention and other publicity opportunities leading up to the launch of a book is critical to a book's success. This includes media interviews, op-eds...
- Allison Carter
The Time Frame for a Typical Book Publicity Campaign

W Publishing Group Publicity Director Allison Carter works on a similar time line for all of her author clients when it comes to a book publicity campaign. About six...
- Allison Carter
How a Publicity Manager Partners with Authors to Expand Their Audience

As a Publicity Manager with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, Elizabeth Hawkins always treats her relationship with authors as a...
- Elizabeth Hawkins
Getting Started on a Book Publicity Campaign and Ways to Get Assistance

Garnering publicity for a book is an essential part of any book marketing plan. Publicity opportunities can include media interviews, book reviews, op-ed pieces, and...
- Elizabeth Hawkins