The Basics of Creating a Publicity Plan - video

Book publicity should start six months before the book is released, so authors need to spend adequate time planning a publicity strategy, according to Jared and Julia Drake of Drake Public Relations. Learn more about the four elements that comprise a strategy, including launch timing, a professional website, social media assets and message and launch event. Their biggest piece of advice? Don't be boring. Your launch can take place in the most unusual of places, including hair salons, food trucks or train stations.