PR Campaign Changes - podcast

Marika Flatt, public relations expert at PR by the Book, offers some perspective on how a publicist can help authors. In the last few decades, the online work that publicists do has obviously changed in previously unimaginable ways. Online media has become central to an author’s platform and publicity campaign. Much of what publicists are doing is simply educating their clients concerning the best ways to engage online. What should you expect from your publicist and what are you expected to...