The Evolution of Book Publicity - video

Marika Flatt, founder of PR By The Book, discusses book publicity and the route to gaining exposure. As a 17-year veteran of the industry, Flatt has seen attention spans shrink drastically. She’s found a number of things to be true when it comes to distinguishing yourself in the media. How do you give yourself credibility in a world where everyone is a citizen journalist? Are blast emails still effective? And where are we headed in the media world? Flatt has the answers to these questions and...