Getting Exposure in National Media - video

Author, Laura Labovich, shares her tips on connecting with national media journalists. How do you get exposure in publications such as the Washington Post, USA Today, and the Chicago Tribune? “You want to be really friendly with the journalists,” Laura Labovich says. It’s no secret that positive relationships with people from the press are the most valuable of media currency. Interestingly enough, Lobovich got a lot of her media exposure by turning down interviews. How did she do it? If you listen...