Overall Publicity Goals - podcast

How do you define success? Marika Flatt, owner of book publicity firm PR by The Book, shares her thoughts on what makes a good goal of a publicity campaign, including goals that go beyond book sales. These are defined by the authors themselves, not necessarily by a publicity firm. The firm my help direct and refine goals, but the author really needs to understand what he or she wants at the end of a publicity campaign. Listen to Flatt in the clip below as she explains the collaborative effort...