Turning Publicity into Sales - video

What is the point of a publicity campaign and how can it be most effective? 9Marika Flatt, public relations expert at PR by the Book, discusses how authors can use things like media training and a defined distribution model to use public relations to drive book sales. You can’t always directly measure results from publicity, but there are ways that you can get an idea of how well a tactic is working. Flatt also talks about other means of success. Not every author measures their success by book...