What an Author Can Do to Build a Brand - podcast

Kathleen Schmidt, publicist at www.kmspr.com, discusses ways an author can build a brand. When you’ve decided to build a brand, the first thing to do is to take a step back and look at your past, present, and future. What kinds of profile pieces are best suited to you? Where are you headed? What audiences do you want to expand into? What’s your existing fan base? How do you get to people who haven’t read you yet? To learn more about the branding process and the sorts of questions you should be...