Traditional vs. Digital Media Campaigns - podcast

Kathleen Schmidt, publicist at www.kmspr.com, talks about the differences between traditional and digital media campaigns and the goals of both. It’s commonly known that in the technology boom, everything about marketing was altered. However, society didn’t leave all of the previous marketing channels behind. Both traditional media campaigns and digital media campaigns will be important as you go to market your book. As Schmidt explains in the clip below, a traditional media campaign is what you...