Tried and True Traditional Marketing in Your Book Campaign - video

Join marketing manager Shelley Rogers-Landes for a look at the role of traditional marketing tactics in your book campaign. It can be daunting and frustrating if you don't have experience in this field. Before attempting to contact traditional media sources, you need to understand the rules of engagement and best practices—just as you need to understand social media before engaging on those platforms. Consider working with a company or independent contractor that has experience in literary publicity to help you market your book.