What Should An Author Do to Prepare for a PR Campaign? - video

Did you know there are publicity things to be done even before you hire a publicist? Publicist Marika Flatt explains how you can prepare for your public relations campaign by doing things like getting media trained, so you can maximize your exposure. Media training is especially important in learning to deliver a clear interview. “We can set you up with a hundred television and radio interviews but if you don’t say what you need to say, it doesn’t matter,” says Flatt. In addition, it’s helpful...