Partnering with Your Publicist - video

What is it like to have a publicist? Marika Flatt, owner of book publicity firm PR by the Book, describes what makes for a successful relationship between authors and publicists. Flatt emphasizes open communication as an important part of the partnership between the two. For example, if an author has a comment on a breaking news story or if would like to write a piece for a media outlet, he or she would want to be in close contact with the hired publicist. If you are considering hiring a professional...