Choosing the Correct Media Outlets - video

Shelby Sledge, the Publicity Director at an author-focused publicity firm, discusses how to decide which media outlet you should target when seeking publicity for your book. When marketing a fiction book, an author might need to focus on a nonfiction angle within the novel. Contacting media outlets that cover that nonfiction angle can make it easier to pitch your fiction book to a larger audience. Instead of pitching the book straight, nonfiction angles allow the author to speak to a wider audience and provides a wider news hook for media outlets to publicize.