Explaining the Difference Between Marketing and Publicity - video

In the self-promotion world, learning the vocabulary needed to run your own publicity and marketing is quite difficult. Marika Flatt, founder of PR By The Book, explains the difference between marketing and publicity. There are many differences and the lines are blurred, but the simplest way Flatt knows how to describe it is that publicity works with the media and marketing works with direct-to-consumer campaigns. Which is more effective: publicity or marketing campaigns? And why is it that...