Cake Bake Shop’s Gwendolyn Rogers on the Promotional Plans for Her Cookbook

Gwendolyn Rogers has built a large fan base since opening her first Cake Bake Shop in 2014. Her award-winning, globally recognized creations have even caught the attention of renowned chefs and celebrities, including Oprah Winfrey. With her upcoming cookbook, Rogers wants to capture some new fans, as well as delight current fans with her favorite recipes. She is still strategizing her book marketing and promotional plans, but knows she will continue using social media as a primary vehicle for...