3 Key Marketing Initiatives to Increase Book Sales

Lawrence Knorr, author and founder of Sunbury Press, explains which marketing initiatives are actually effective. Media publicity is a part of any plan but it’s not the top priority. While every author should publicize their books, they should focus on other marketing initiatives that will garner greater results. Distribution, for example, is very important. To be successful, authors need to make sure their books are widely distributed, properly discounted, and returnable. Publishing houses like...