Why People Participate In Crowd Funding Projects - video

Sang Lee, Founder of returnonchange.com, explains why a writer might consider using crowdfunding to finance a book project, and why supporters participate. Crowdfunding has an emotional aspect and financial. When someone is considering supporting a crowdfunding project, the emotional side is what really drives them. When it comes to crowdfunding for authors, people fund the project because they want to support something that they want to read and see in existence. There are often financial perks for the funder too, such as getting a free copy of the book once it's published, or sharing in the profits.