Faith McKinney, media coach and author of Schmingling: The Art of Being Well Connected Through Blatant Self Promotion, reviews the five C's of "schmingling" and how these networking skills can be beneficial to authors. Derived from a combination of the words schmoozing and mingling, "schmingling" is McKinney's recommended approach to self-promotion. The five C's include creativity, confidence, credibility, consistency and connection. By integrating these elements into a book marketing campaign authors can continue to effectively build their book audience as well as industry relationships.
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