The Necessity of Self-Promotion and How Publishers Can Help Authors - podcast

Epigram Books founder Edmund Wee believes that all authors should drive their book promotion efforts and be their own publicist. It's the authors that the readers want to meet and get to know, not the publishers. Wee recommends that authors have an impactful website and strong social media presence to engage with readers. He also advises authors to be shameless with their self-promotion, as this can go a long way in creating awareness for your work. Publishers can help authors with certain aspects...