Mailing Lists

What you put in your author newsletter has a big impact on whether or not it will engage readers, and creating and maintaining a newsletter that gets results can be...

You've heard that you need a mailing list in order to grow your author business, but how do you even get started building one? Join USA Today bestselling author and...

As Vice President of Marketing with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, Caren Wolfe sees how important content and consistency are...

Email marketing continues to be one of the best ways for authors to grow their readership. Building an email list can take time and effort and per Caren Wolfe, Vice...

Pete Nikolai, Director of Publishing Services at HarperCollins Christian Publishing, believes it's critical for authors to have an email newsletter. It is a cornerstone...