Content Authors Should Include When Building an Email Newsletter

If you plan to build an email newsletter list to communicate with your followers and potential new readers, it's important to know what kind of email content will be effective. Per author and editor Troy Lambert, readers sign up for your mailing list because they want to get to know you and follow your writing career. Your content doesn't have to be super personal, he says, but does need to be authentic and include something readers can relate to. You can share content about a favorite pet, your...