Author Learning Center
Site
Search
Register and Subscribe
Sign In
Site
Search
Sign In
Marketing
Marketing
Self-Promotion
Print Materials
Three Reasons Promotional Items Can Increase Your Book Sales - podcast
More
Cancel
by Brent Slinkard
Other Media Types
Video
Related Content
Three Reasons Promotional Items Can Increase Your Book Sales - podcast
Marketing expert Brent Slinkard shares book promotion strategies using promotional items. He urges authors to think outside the box when crafting promotional items, reminding them that people keep such items only when they find them useful. But even so, Slinkard uses the example of Starbucks to indicate the power of branding. If you can build the right recognition, using promotional items can be a key pathway to marketing success.
Click here to play this audio clip
fiction
Nonfiction
podcast
Share
More
Cancel
Share this story
Offline
Lester Howard
Look in the phone book and send them to ever body that your budget can afford.Make up flyers by a printer or insert in the newspaper,pass them out put them in laundry mats , parked cars ,even go door to door if that is what it takes to get the word out. Tip ! If your going door to door the holidays are the best ,Thanksgiving,Christmas,New Years day can get you a good deal of pocket change for the next bright idea you have to get that big sale ! You got tp put in the time to get them bucks ! """ NEVER GIVE UP """
Cancel
Up
0
Down
Reply
More
Cancel
Offline
Lester Howard
Promotion is the key for book & author future. Thanks for some added advice ! I,put ads on a whole lot of places to promote myself. I,might add "JUST NEVER GIVE UP " ! I,have researched the internet & ask publishers if any body has done a book like mind being published as I, type this comet . The title of my new book is [ Transitional Photographs of One Blue Bird Square,Olean,N.Y. ] It has 794 Photographs that tell a story in sequence of a commercial building built from a bare grass,ey lot to a fully erected building to the,Grand Opening & landscaping completed with captions ,that can be read for a better understanding of the structure being erected . A three year old to infinity could understand the images in sequence to tell this story. No release date yet, but soon ! """ Watch for it, if your interested """
Cancel
Up
0
Down
Reply
More
Cancel
Offline
Mary Llewellyn
Thank you Brent some really valuable suggestions warm wishes. www.TickhillClinic.com
Cancel
Up
0
Down
Reply
More
Cancel
Offline
Matthew Searle
Thanks a lot. I have bookmarks, business cards, posters and postcards. Who should I send the postcards to
Cancel
Up
0
Down
Reply
More
Cancel
Offline
Perry Harden
Thanks Brent. I wish I'd heard a little about the effectiveness of BookStubs as promotional products. Do they work as well as cups, t-shirts and pens? Maybe next time. Perry
Cancel
Up
0
Down
Reply
More
Cancel
>