Brand Development for Authors: Print Collateral - podcast

Allison Bright, Lead Web Designer at author-focused publicity firm Shelton Interactive, explains that not all authors need to have print materials when marketing their books. As a designer, Bright considers the matter on a case-by-case basis. If an author is attending an event where it makes sense to have a paper takeaway, she advises that the author selects consolidated and simple designs for their promotional arsenal.