Mistakes to Avoid When Doing Postcard Mailings for Your Book

When middle-grade author Laura Martin traditionally published her critically acclaimed book series Edge of Extinction , she didn't know much about book marketing. She also didn't have a lot of time to dedicate to promoting her books as a busy mom. Learning from the successes of other children's and young adult authors at various events, Martin decided to create a postcard campaign to promote her books to schools, libraries, and other organizations. She shares the mistakes she made with her first...