How to Effectively Manage Facebook as an Author - podcast

Lavidge's Managing Director of Interactive Stephen Heitz provides three ways authors can approach setting up a Facebook account. An author can set up a page for an individual book, they can set up an author or brand page that encompasses all of their work, or, they can utilize their personal profile page as the foundation for their brand or work. A page that is specific to a book or author brand will likely get less reach over time and may require some marketing dollars to grow the audience. Heitz...