Using Facebook to Reach Readers and Affordably Advertise Your Book

Commercial fiction author Lisa Beazley uses a few different social media platforms to connect with readers and promote her books, but she has found that Facebook is the most effective in reaching her primary target audience - women. When Beazley launched her debut novel, Keep Me Posted, she purchased advertising on Facebook and also paid to boost some of her posts. Facebook advertising can be beneficial for authors with a tight marketing budget, and boosting posts can help authors target a more...