Tips For Social Media Management - video

Tarcher Perigee Marketing Coordinator Jillian McElgunn provides social media marketing tips for authors and how to best utilize your time online. She provides three helpful book marketing tips. First, give back to your followers and organizations that you care about. Second, you must maintain consistency in your voice. Even if you use an outside organization or resource to help manage your social media marketing, ensure that your voice remains true. Third, widen your reach by using multiple social media platforms. Look into which platforms will work best for you and your audience.