The Most Beneficial Social Media Platforms for Authors - podcast

Building social media marketing into your book marketing plan is essential. But with so many options out there and limited time to invest, how do you know which ones to choose? Suzette Conway, former director of the Author Learning Center, discusses the best social media platforms for authors. She also discusses important factors to consider when choosing a platform such as Face-book, Twitter, Youtube, Pinterest, or Instagram. To make the most of your time and effort, you need to know yourself, your book's audience, and the demographics of users of each platform.