How Do You Build a Social Platform From Scratch? - video

With all the social media platforms available today, where do you even begin? Author Lisa Nielsen provides a beginners guide to social media for authors. First, join a social media platform, such as Twitter or create a blog. Don't be afraid of starting with zero followers—everyone has to start at zero. Once you are a member, you can start to find your audience and use your voice. At the beginning, you may be tweeting and blogging to no one. That's okay. Blogs and social media sites are beneficial in improving your search engine visibility and establishing a history online. You can begin to learn how to use the social media tools, such as using hashtags in Twitter to find people that are passionate about your book's topic. Once you find your audience you will start gaining followers and developing your community. Though it might seem intimidating to start building your social media following, Nielsen urges you to join in, start learning the language, and find people who share a passion in your book's topic.