Using a Pen Name While Still Maximizing Your Social Media Presence - podcast

Social media marketing with a pen name may seem like a nonstarter. But with a little creativity, you can still utilize social media to market your book while keeping your identity a secret. Andrea Dunlop, director of Social Media and Marketing for Girl Friday Productions, shares some great ideas for social media marketing while writing with a pen name. She suggests that you can create a character that represents you. When creating this character, be aware that it still ultimately reflects on you and your work. When marketing your book, treat social media as a conversation and make connections with others.