Overcoming Online Frustration - video

Rusty Shelton has a varied client base, but the frustration he hears from all clients revolves around a lack of time for marketing and the expanse of social platforms to engage. Shelton, president and CEO of author publicity firm Shelton Interactive, helps authors prioritize marketing efforts: defining social media sites that will best build a ready audience for their books, and creating optimized websites to be found online. Shelton helps authors think about how to attract people who might be interested in the subject matter they cover, and how to efficiently use blogs and social media to draw them to the website.